Heidi and her friend Fran, have been planning, scheming and working hard to make this dream a reality...and the doors opened for the first time on Saturday morning.
They say 'if we build it, they will come'...and that seems to be the case with lellow. Since they first unlocked the door a few days ago, they have a had a steady stream of customers. Apparently, the products sell themselves! How would I know? Things have really changed since I was a young mommy. I bought 'toughskins' and 'osh kosh' for the boys...practical clothes they could never wear out! The furniture came with names like Storkcraft & Graco...the toys were Fisher Price and Hasbro. Those are names that you won't find here. Nope...this is a modern place, with cool stuff!
Bumbo seats...the only seat out there for babies who are not yet able to sit up on their own. Now here is something I wish we would have had! I think they are made in South Africa & till now the young moms have had to go out of town to buy them. No more!
And what a fun place for mom's to shop! They have an enclosed area for the kids to play in...with lots of neat toys to try out. And here's a fun feature...they will host baby showers after hours, right at their shop (they have a big multi-purpose back room).
"Go confidently in the direction of your dreams. Live the life you have imagined." (Henry David Thoreau)
Heidi took a risk and gave up the security of a good job in order to follow her dreams. We wish her and Fran all the best in their new and exciting venture. So for all you modern kids, mommies, and grammies out there...shop lellow!
PS shoplellow.com is coming soon to a computer near you!